Jeez – How is Universal Analytics new? UA = Give everything a foreign key to a user table. Done. http://t.co/wBzWbFq8ux via @justincutroni — Will Johnson (@Web_Will) July 3, 2013 A while back, Google announced their Universal Analytics tool – or an extension of their Google Analytics tool.  To much fanfare, the tool is heralded as […]

Which of these two blocks of text are more important for any marketer or business person to understand?  Block#1 You’ve rented two lists and sent the exact same mail piece to each list.  List A had a response rate of 0.36% and an average order value of $367.  List B had a response rate of […]